Falls are the leading cause of injury in older adults. Each year, more than one-third of U.S. adults ages 65 and older experience a fall, and in more than 20 percent of those cases, the falls lead to injuries like joint problems, bone fractures, and brain trauma.¹ Recovery can be difficult, and in many cases, falls lead to a decline in independence and in overall health.²

Poor eyesight, dizziness caused by medication, and tripping hazards in the home are common reasons for falls. Many times, however, falls are simply caused by imbalance or a lack of strength. It?s just one more reason to emphasize the benefits of leading an active, healthy lifestyle at any age.

Exercise can help reduce the risk of falling by:

• improving balance and strength;
• decreasing the need for medication that affects balance;
• increasing the confidence needed to live an active lifestyle, which reduces the risk of falling.

In addition, regular physical activity makes bones stronger so they?re less likely to break in the event of a fall, or heal faster if they do break.

Prescribe an exercise program to build strength and improve balance

The facts are decisive, but convincing older patients to adopt an exercise program can be challenging.

The SilverSneakers^® fitness program by Tivity Health, an independent company, makes it easier to turn a medical recommendation into a reality. With the general advice to ?eat right and exercise,? you can direct your patients to a comprehensive program that provides encouragement, direction, and support every step of the way.

SilverSneakers is the nation?s leading physical activity program designed exclusively for older adults. SilverSneakers members have access to more than 13,000 fitness locations nationwide and to fitness classes like tai chi, yoga, and swimming.* They have the tools and support they need to get strong and fit, and to build confidence.

SilverSneakers is a benefit available at no additional cost to Keystone 65 Select HMO, Keystone 65 Preferred HMO, Keystone 65 Focus Rx HMO, and Personal Choice 65^SM PPO members. Please encourage your Independence Medicare Advantage patients to contact Independence for more information on their SilverSneakers eligibility. They can also learn more by visiting the SilverSneakers website or by calling 1-888-423-4632 (TTY:711).

*Amenities vary by location.

¹ http://www.cdc.gov/HomeandRecreationalSafety/Falls/adultfalls.ht ml
² http://stopfalls.org/what-is-fall-prevention/fp-basics/

Tivity Health and SilverSneakers are registered trademarks or trademarks of Tivity Health, Inc., and/or its subsidiaries and/or affiliates in the USA and/or other countries. ? 2017 Tivity Health, Inc. All rights reserved.