Falls are the leading cause of injury in older adults. Each year, more than one-third of U.S. adults ages 65 and older experience a fall and, in more than 20 percent of those cases, the falls lead to injuries like joint problems, bone fractures, and brain trauma.¹ Recovery can be difficult and, in many cases, falls lead to a decline in independence and in overall health.²

Poor eyesight, dizziness caused by medication, and tripping hazards in the home are common reasons for falls. Many times, however, falls are simply caused by imbalance or a lack of strength. It?s just one more reason to emphasize the benefits of leading an active, healthy lifestyle at any age.

Reduce the risk of falls

Exercise can help reduce the risk of falling by:

• improving balance and strength;
• decreasing the need for medication that affects balance;
• increasing the confidence needed to live an active lifestyle, which reduces the risk of falling.

The Healthways SilverSneakers^® Fitness program can help

Prescribing an exercise program for your older patients will help them to build strength and improve balance. But while the facts are decisive, convincing older patients to adopt an exercise program can be challenging.

The SilverSneakers Fitness program makes it easier to turn a medical recommendation into a reality. With the general advice to ?eat right and exercise,? you can direct Independence Medicare Advantage patients to a comprehensive program that provides encouragement, direction, and support every step of the way.

With more than 2 million members, SilverSneakers is the nation?s leading physical activity program. Designed exclusively for older adults, SilverSneakers members have access to more than 11,000 fitness locations nationwide and to fitness classes such as tai chi, yoga, and swimming. They have the tools and support they need to get strong and fit and to build confidence.

SilverSneakers is a benefit available to Keystone 65 Select HMO, Keystone 65 Preferred HMO, and Personal Choice 65^SM PPO members at no additional cost. Please encourage these members to contact their health plan for more information on their SilverSneakers eligibility. To learn more, they can visit www.silversneakers.com or call 1-888-423-4632 (TTY: 711), Monday through Friday, 8 a.m. to 8 p.m., ET.

¹http:/ /www.cdc.gov/HomeandRecreationalSafety/Falls/adultfalls.html

²http://stopfalls.o rg/what-is-fall-prevention/fp-basics

This is not a statement of benefits. Benefits may vary based on Federal requirements, Benefits Program (HMO, PPO, etc.), and/or employer groups. Providers should call Customer Service for the member?s applicable benefits information. Members should be instructed to call the Customer Service telephone number listed on their ID card.

SilverSneakers^® is a registered trademark of Healthways, Inc., an independent company.