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Encourage pregnant IBC members to register for Baby BluePrints®

August 1, 2013

The Baby BluePrints program promotes early outreach to members who have been identified as having risk factors within their first trimester of pregnancy. We ask that you inform IBC maternity members about the Baby BluePrints program at their first prenatal visit and encourage them to self-enroll by calling our toll-free number, []1-800-598-BABY[]. Upon calling, a Health Coach will explain the program to the member and ask her a series of questions to complete the enrollment process. Once enrolled in the program, members will receive a welcome letter that includes information on how to access educational materials on our secure member website, ibxpress.com, and the []1-800-598-BABY[] phone number for questions and support during pregnancy. In addition, high-risk members will be given the name and contact information for their Health Coach. [

]Resources available[

] A flyer is available upon request to place in the member?s chart and distribute at the first prenatal visit to encourage her to enroll in the Baby BluePrints program. To order flyers, please submit an []online request[] or call the Provider Supply Line at []1-800-858-4728[]. If you have any questions, please call Customer Service at []1-800-ASK-BLUE[].

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Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association, serving the health insurance needs of Philadelphia and southeastern Pennsylvania.