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Encourage pregnant Independence members to enroll in Baby BluePrints®

February 16, 2021

​The Baby BluePrints program supports expectant mothers and promotes a healthy pregnancy throughout each trimester. We ask that you inform pregnant Independence members about the Baby BluePrints program at their first prenatal visit and encourage them to self-enroll by calling our toll-free number, 1-800-598-BABY (1-800-598-2229) (TTY: 711).

Among the many benefits to enrolling in this program, are members who are found to have certain health issues or history that may place them at high risk are referred to a Registered Nurse Health Coach who is specially trained in maternity care for additional assessment and follow-up. If the assessment identifies the member as high-risk, they may be followed in our High-Risk Pregnancy Condition Management Program.

If you have any questions about the program, please call Customer Service at 1-800-ASK-BLUE (1-800-275-2583).


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Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association, serving the health insurance needs of Philadelphia and southeastern Pennsylvania.